Wednesday, 22 March 2017

It's another kind of D-Day for our local businesses... AND us as well...

We have our fair share of local businesses in the area...

I think in terms of small and micro businesses somewhere in the region of 5,000+ and then some! ... We have 3 boroughs in the district with Watford, part of Hertsmere and 3 Rivers too, and with a large population a lot of people who are 'doing their own thing'.

Running a business isn't easy though. Many who are running a business say that if they knew what they knew now they probably wouldn't have started. This has been ever so eloquently described by local coffee shop owner +linda anderson from +The Kitchen Croxley in her blog Challenges.

Where does Linda go for advice and guidance in her situation? Where do any local businesses looking for impartial, high quality, guidance go?  I know from my own experience that we can often meet people who listen to the issues we are having only for us to be greeted with a... well I can help with that... or I have a contact who can do that... neither of whom you know or have had any dealings with before... the initial enthusiasm is often mitigated by the thought... I wonder if this is going to be a chargeable service? ... of course you know what the answer is... often it starts with sums around £500 ... which rarely make it a feasible consideration... Micro businesses need support and nurturance... it isn't readily available through conventional channels...

I am confident that if we can do three things in our community we can really help local independent businesses not only survive but grow too... but we need to get cracking and as consumers we need to play our part too...

It involves us all though!


If we start to 'know' our local business owners and 'feel' that they are part of the community then we can begin to recreate the desire to support them... making that happen is both of our responsibilities. The rewards though are huge... so much more money stays in the local economy if we develop a habit of buying local whenever we can...

How do we make this happen? 

  1. Provide an opportunity for small businesses to get help, guidance, advice, support, training and encouragement for as little as possible... (already in hand) ... website specifically aimed at how local businesses can get help coming very soon..
  2. Provide the ability for these small local businesses to become visible and a platform for them to share the good work that they are doing (in hand, free business directory and noticeboards)
  3. Availability of a community portal that brings business and community together so that more people can find our small independents and buy from / use them. (This website is going to be delivering this)

The good news is that that we're fast creating the solutions to each of the challenges above... D-Day is approaching for many micro businesses but if we all work together as a team then we can do this. So much preparatory work has already been put in place... the infrastructure is there... check out the SW Herts Link4Business website... 

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